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K1 RaceGear Announced as the Official Safety Gear Provider of CARS Tour

Posted on May 10 2023

K1 RaceGear Announced as the Official Safety Gear Provider of CARS Tour


Mooresville, North Carolina, May 11, 2023 - K1 RaceGear, a leading provider of high-quality motorsports safety gear and apparel, is thrilled to announce its official partnership as the safety gear partner of the CARS Tour (Championship Auto Racing Series) and the apparel partner of the series officials. This collaboration signifies K1 RaceGear's commitment to supporting grassroots racing and the talented racers of the CARS Tour.

To showcase our dedication to recognizing excellence in racing, K1 RaceGear will present the end-of-year champion in the Late Model Stock division with a custom race suit. Additionally, champions of both the Late Model and Pro Late Model divisions will receive custom-designed jackets as a token of their remarkable achievements. This partnership and driver support highlight K1 RaceGear's unwavering devotion to the racing community.

As part of this partnership, K1 RaceGear is also proud to support the Touring 12 series racers in the Pro Late Model division by providing them with custom-designed Touring 12 racing gloves. This exclusive offering acknowledges their loyalty and efforts in promoting races and supporting the series. K1 RaceGear's participation in this initiative solidifies our commitment to the growth and success of the CARS Tour.

"Winning a championship is the pinnacle of achievement in racing, and we take immense pride in providing the end-of-year champion in the Late Model Stock division with a custom K1 RaceGear race suit," said Devon Rouse, K1 RaceGear's Pro Shop and Trackside Support Representative based in Mooresville, North Carolina. "We are also thrilled to present custom-designed jackets to the champions of both the Late Model and Pro Late Model divisions. This is our way of recognizing their exceptional talent and dedication to the sport."  Said Mackena Bell-Keller, K1 RaceGear’s Mooresville Pro Shop Manager.

The CARS Tour holds a special place in the heart of stock car racing, particularly in the Carolinas where the sport originated. The series visits historically significant and iconic tracks that have launched the careers of racing icons. Featuring both Pro Late Models and Late Model Stock Cars competing at the same track on the same night, the CARS Tour is the first series of its kind.

"We are excited to announce our partnership with the CARS Tour," said Jacob Brown, Director of Motorsports for K1 RaceGear. "As a company deeply rooted in motorsports, we recognize the importance of supporting grassroots racing. The CARS Tour provides a platform for talented drivers to showcase their skills and launch their careers. The series embodies the true spirit of stock car racing, and we are honored to be a part of this organization and contribute to the growth of stock car racing and its talented drivers."

The CARS Tour has cultivated a devoted and extensive following, boasting over 12.5 million social media followers across the series, owners, and drivers. This overwhelming support exemplifies the deep passion and enthusiasm for grassroots racing, underscoring the significance of the partnership with K1 RaceGear. Regarded as the premier short-track racing series, the CARS Tour is renowned for its commitment to driver development and advancement into NASCAR's upper-level divisions. The CARS Tour attracts a wide audience of avid motorsports enthusiasts through platforms such as, and Racing America.

"The partnership with K1 RaceGear is a significant milestone for the CARS Tour," said Keeley Dubensky, Director of Operations for the CARS Tour. "Their support not only benefits our series and officials but also provides valuable safety gear and apparel to our talented drivers. We are excited to have K1 RaceGear as our official partner, and we look forward to a successful collaboration."

K1 RaceGear's partnership with the CARS Tour coincides with the series' highly anticipated second visit to North Wilkesboro Speedway during NASCAR All-Star Week on May 17. The Window World 125, a highlight of the event, will feature a starting grid of up to 38 Late Model Stock drivers. This year, the maximum number of entries was increased to accommodate both full-time drivers and special one-off competitors. Additionally, a portion of the spots is reserved for the Top 26 drivers in owner points, with provisions for full-time drivers, Touring 12 loyalty program participants, and current or former NASCAR Cup Series drivers.

The CARS Tour, boasting an ownership group that includes Dale Earnhardt, Jr., and Kevin Harvick, has established itself as a premier short-track racing series, propelling numerous emerging drivers towards success in NASCAR's upper-level divisions. Now, the CARS Tour will serve as a launching pad for the revival of North Wilkesboro Speedway, a legendary track with a rich history.

K1 RaceGear's partnership with the CARS Tour exemplifies its commitment to grassroots racing and support for the drivers who form the heartbeat and foundation of stock car racing. Through the provision of top-notch safety gear and apparel, K1 RaceGear aims to enhance the racing experience for all participants, contributing to the continued growth and success of the sport.

For more information about K1 RaceGear and its range of motorsports safety gear and apparel, please visit To stay updated on the latest news and events from the CARS Tour Racing Series, visit

About K1 RaceGear: Founded by racers, K1 RaceGear has been a leading manufacturer of professional-level racing gear - including suits, gloves, shoes, and more - for nearly 20 years. During this time, the American company has gained a reputation for exceptional quality, comfort, durability, and safety. As a result, winners and champions across various top-level motorsports choose to wear K1 RaceGear products. This success has earned the company its slogan, “Winners wear K1: The Brand of Champions.”

About CARS Tour Racing Series: The CARS Tour Racing Series is a premier southeast asphalt touring late model series featuring Late Model Stocks and Pro Late Models. With a focus on driver development and advancement, the CARS Tour provides a platform for talented racers to showcase their skills and launch their careers. The series hosts thrilling races at iconic tracks such as North Wilkesboro Speedway and Hickory Motor Speedway, both renowned for their contribution to stock car racing history.